Our Strategic Priorities

Our Strategic Purpose

Guided by our values and supported by our fundamental strengths, we focus on driving performance across our franchise through progressive solutions and creating sustainable value for our stakeholders. This is integral to our business strategies and prudent and disciplined approach to balancing growth with responsibility.

• Connect our customers seamlessly across ASEAN and Greater China through our sector specialisation and ecosystem partnerships
• Help our customers achieve their personal and business financial goals through our omni-channel approach and Digital Bank
• Attract and enable our colleagues to stay ahead through fostering care, development and well-being
• Contribute to the progress of the economy, society and environment through responsible growth

Our Fundamental Strengths

• Robust governance and risk management; strong capital and funding base
• Established and integrated network
• Diverse pool of talent and expertise
• Asian heritage and Southeast Asian roots